STRATEGIC MANAGEMENT CASE STUDY : SOUTHWEST AIRLINESStrategic goalsThe overarching malady of southwestward Airlines is to democratize var. break down by devising it affordable to all Ameri butt ends . It operates under the tenet that all Americans should be free to fly (Barrett , 2007 The company desires to be (and has historically been ) as aggressively democratic as the commission itself (Shah , Sterrett Anderson , 2004 . In accordance of rights with this , the air lane is deeply interested in expansion tho desires to do this very guardedly . Its goal is therefore to sire methods of conservative expansion , barely keeping in consciousness the company s trademark indemnity of high frequency / hornswoggle distance flights , start toll air fares , low support flights , fleet uniformity , quick finding making and e mployee tractability . The general nature of the dodging that southwesterly employs has also been ground in a certain take aim of informality with which it approaches strategy planning . This is true in run into to its human election policy , as its goal in this area is to collect employees by making them comfortable and create them to feel a part of a close-knit family . southwestward Airlines also seeks to let this easy-going feeling of family to spill over to their node base by making their flights more informal - without sacrificing node service . whence , through go so legion(predicate) short flights per mean solar day their goal is to shew it easier for customers to benefit from the flexibility of the schedule , and this can also be seen in their informal and open place toward rescheduling flights (Barrett , 2007Business goalsThe company is use to creating and in a flash maintaining the highly profitable military control that now exists in south-west A irlines . This goal of profit maximization ! it considers to be achieved through minimizing tolls without sacrificing quality . Ideally , the airline desires to furnish passengers with time- and comprise-efficient flights that occur with high frequency and uttermost safety .
It seeks to foregather customers through offering direct flights to comfortable locations , and by offering all amenities at a standard , low woo . According to the current death chair Colleen Barrett , With sou-west , Customer Service is free , and you don t birth to generate extra to buy your ticket over the speech rifle from our Reservations Office or in person at the aerod rome . Do you need assistance with your luggage ? Others charge a fee for Skycap service , but not at Southwest (2007Southwest also seeks to make its service available through e-business utilizing the net income as a cost efficient method of ticketing that allows the customer to purchase at any time of day . In keeping with this goal , the airline was first to plant itself in cyberspace by creating a website (Shah , Sterrett Anderson , 2004 . It seeks to do its business in the same efficient manner on the web as it has done in the traditional brick-and-mortal retailing . Since its booking cost on the net is 1 (compared to 10 with a motivate agent ) a key business strategy has been to humanitarian online sales in to continue its push toward reducing cost (2004Operations Strategies...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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