Mystic Monk Coffee Case Essay

1. Does transcendental Monk hot chocolate have a militant advantage? If so, what is it and is it sustainable? Through erupt what Mystic Monk chocolate has done, I believe it has the ability to build a competitive advantage. harmonise to the case, the Mystic Monk java was produced by using the high lumber fair trade Arabica and fair trade/organic Arabica beans with variety of blends and flavors. They withal produce T-shirts, gift cards, CDs featuring the monasterys Gregorian chants, and coffee mugs that give distinguishable choices for the consumers. Mystic Monk Coffee might create less sustainable compare with opposite competitors in the attention due to the quality of the coffee. However, Mystic Monk Coffees target market was on 69 million members of the Catholic Church in the United State that take back enough networks for them to be sustainable. 2. Evaluate Father bloody shames scheme using the three tests of a winning strategy from the text. * The go test The stra tegy fits the high societys situation since the products were made in high quality and differentiate with others products.The case states that the specialty coffees had self-aggrandising dramatically with retail sales increasing from $8.3 billion to $13.5 billion in the last seven years and the retail sale of organic coffee has grown for $1 billion. The fraternity also focuses on U.S. Catholic customers and using their truth to publish to the others. They also make sales through website, telephone, etc. * The competitive advantage test the strategy might bring a sustainable competitive advantage for the company. Its proved that Mystic Monk Coffees sales of coffee and coffee accessories average about $56,500 per month. The company can focus on building a strong allegiance with customers. * The performance test be able to generate $56,500 per month is an cogent number for Mystic Monk Coffee since none of them have certain(a) experience to manage an operation. I believe the stra tegy producing good fiscal performance. 3. If you were a volunteer consultant (because Father Mary probably couldnt afford your consulting fee otherwise) and based on the evaluation above and other information in the case, what recommendations would you make to Father Mary and why (i.e., domiciliate your recommendation with analysis from the case).* The monastery should specialize in the production process and passing train to improve quality of coffee. That can help to reduce while and be of goods sold thus generate more profit. * Father Daniel Mary can contact withother Catholic Church to spread the letter to the supporters so they can know about Mystic Monk Coffee was working hard on to acquiring a new board Carmel a building for 30 monks, a retreat center for define visitors, a Gothic church, a convent for Carmelite nuns and hermitage. * Try to minimize the cost from suppliers, shippers, etc. Kelleher Video1. Reiterate from the video the Mission and Vision of Kelleher for sou-west Airline. Kelleher vision is short distance die, friendly customer, low grapple and point-to-point cash in ones chips airline. Kelleher mission is to democratize the sky. Reinvent the idea of travel and de-regulate the airline industry with low fare and friendly customer service. 2. How would you characterize Southwest Airlines strategy? Southwest Airline characterized by low profit margins and yet managed to profit and stay in business from doing so. Through product differentiation and a strategy of low cost and no frills, Southwest has been successful in distinguishing itself from its competitors in order to sustain profitability in this aggressive industry. 3. What elements of the companys operations support the strategy? Southwest campaign and advertise destitute liquor to those who feather Southwest at a mend price of $26 when rivalry airline are lowering the fare by $13. So Kelleher came out with an idea and advertises free liquor to his customer.The flight att endants were handing out Vodka, Rum, Royal, and Whisky. In the 1970s they were the top distributer of whisky in the state of Texas. By this campaign they manage to drive their competition out of business and out of the state of Texas. 4. Given todays economic, political, social, political environments, what issues do you see emerging in that will have affirmative or negative feelings on the airline industry by and large and on Southwest specifically? First identify the issue and and then the impact. With today economic crisis, airline are laying off employee, baggage fees were charged and serving meals on the airplane. These known issue were present by the competition airline which Southwest stand their ground and act differently. They did non lay off employees but rather employed more. They advertise free baggage travel and successfully gain more travels because they do not have to pay for ridiculous baggage fees. In return southwest have gain more shareholder and confident i nvestor. They served free peanuts and drinks when other served whole meals in returnthey have proven and delivery their covenant as fast turns around time to board and lower airfare. They yet flight Boeing 737 so their employees know the plane inside out in return they saved millions on the aircraft maintenance fees. These strategies make positive effect to the airline industry, which make southwest special, unique and fun airline to travel with.