Effect of Technology Development on Entertainment

Effect of Technology increment on EntertainmentTable of Contents (Jump to)IntroductionDe spiritedring superior contentEnhancing user experiences weapons platform mobility inductionReferencesIntroductionOver the years, the overture of the digital technology has created a revolution in TV. Nielsens 2012 traverse stated that the number of legal residences with mellow definition TV grew in the US by more than than 8 million (Nielsen 2011). This suggested that TV continues to be the dominant platform media for many households. Watching live or time-shifted TV course of studymes or games connected online via Internet atomic number 18 now victimisation more of this conduit to deliver their contents to the many TV users.The continuous development and advancement in the digital technology continue to make a tremendous impact on video receiver, playing an important part of family lives by passing gameing tint amusement and increasing the way of family adhere. They are achieved through with(predicate) delivering superior content, enhancing the user experiences in notice TV and offer excellent platform mobility for both network producers and users.Delivering superior contentWith the advancement of technologies similar streaming film, high- reference video and Internet, it has offered different preservation platforms to deliver TV programs and dramas. However, the real focus carry ons on the content. In Kelly Scott capital of Wisconsins soil of media report, it reiterated that content is and always will remain, king (Madison 2013).With quality programming content ilk Who is HBOs Girls for? (Smith 2012) that put downs about different women and their lives, the show has differentiated itself from otherwise media programming content. The show not totally caters to almostly female audience demographics where most females are at home watching TV the audience are able to relate their lives to the series show and this creates the stickiness to the tv d rama series because of its content. This is similar to other shows like Sex and the City.Subscription TV penetration of TV households in Australia is increasing over the years. It is forecasted to development from 30% in 2008 to 35% in 2017 (Maurer, Emmanuel Parker 2013). Through subscription TV, it provides different content and choices to the viewers like sport, movies, cartoons, potpourri shows. It as well allows, through digital set-top boxes, the viewers can record and view the program as and when he prefers. This is not available in the traditional broadcast TV when the viewers have to watch a show through a fixed schedule.The regulatory environment for free-to-air video in Australia continues to change. In 2012, the crossing Review highlighted the need for diversity in media and more Australian content (ABC News 2012). With digital and first-string channels, it allows broadcasters the flexibility to provide more Australian content. (Cosgrove, Schaffer Horlin 2013)Thro ugh digital technologies, viewers can watch live broadcast shows like Formula-1 racing, AFL, English Premier League or Australian Open Tennis. In most networks, it also allows viewers to have video-on- solicit in which the viewer can select the movies at their own convenience. viewing audience can also use time-shifting features in their set-top to skip the advertisements if they would like to.Thus, with superior content and rapid advancement in technology, TV providers and networks can create more value to the TV consumers (Maurer, Emmanuel Parker 2013). Consumers will now authorize more hours watching TV and be willing to spend more money in subscription or video-on-demand fees.Enhancing user experiencesTV has advanced tremendously in recent years because of digital technologies advancement. From traditional melanize and white or colour TV, it now has features like high definition multimedia interface (HDMI), Dolby milieu personal effects to 3D technology oblation real-life effects to viewers. In addition, in the digital era, TV has provided more connectivity with other devices such as Nintendo wii or Xbox 360 game machine, Internet access for online games, music and many more. some of these devices provide multi-user games that allow family members to enjoy playing the games in the living room together. Imagine the effects on family bonding when parents and their children can enjoy a game of tennis for several hours in front of the television in the living room.Through technologies, TV has created a cocooning impulse (Tryon 2012, p. 291) that unite families and brings them together (Cosgrove, Schaffer Horlin 2013), creating bonding and harmony in the family. User experiences are also enhanced through the superior content pitching through digital technologies. Movies are more readily available in household TV through Pay TV or Subscription TV options. TV drama series like Serangoon made by Australian TV or Lena Dunhams Girls are some examples where these sitcoms series which are made for television (Mundell 2013) have created a glueing effects on user experiences to the TV.Technologies like video-on-demand and built-in program recorders of TV show allows time-shifting, thus watching TV becomes a pleasure and a treat for housewives (Venkatraman 2013). Statistics have also shown that users are now more than doubled spending time watching time-shifted TV using their DVR (digital video recorder) (Madison 2012). interactional TV also allows viewers to interact with other viewers through polls, chats, online shopping or voting.3D technology in TV has now experienced a world enormous revitalisation together with high definition video capability and superior sound quality standards. It also brought about a drastic change in television viewing, creating vibrant three dimension and captivating real life effects on the viewers. This has created a 3D revolution (Uniyal 2012) in the user experiences watching TV at home and not only in c inemas. Technological innovations in 3D technology for TV offer a more interactive television user experience through captivating user interfaces like 3D animations or real-time interaction with online apps like Facebook and Twitter (Connected Media World 2013).Platform mobilityTraditional scheduled television broadcasts and viewing through receive-only television sets have been increasingly supplanted by digital technologies offering viewer appointment and convenience through video-on-demand, viewing of television programs across a multitude of devices such as new mobile phones, Apple iPad tablets, Smart Internet-Ready Television, and sophisticated digital set-top boxes provided by cable and internet television operators.As pointed out by Sterne, people can spend many hours of their time watching specific programs using their mobile devices and still not realizing and thinking of themselves as watching television (Sterne 2012). Tyron defines platform mobility as the topic that f ilms and television shows can move seamlessly from one device to another with minimal interruption (Tyron 2012). He also noted that digital delivery technologies allowed workers and families with hectic schedules, the ability to watch television programs wherever and whenever they would like (Tyron 2012). This provides them the singular and personalized experiences that cater to their own tastes and needs, enhancing the overall compelling user viewing experiences.Tyron (2012) further argues that the viewer authorisation through digital technologies has an overarching impact on viewer engagement as more mobile devices like iPad tablets, laptops and smartphones can provide the platform mobility to the users. Members of the family can watch different or same television program in different places within the house. This also empowered individual viewer to access to a wide range of choice selection like viewing on-demand movies on personal mobile device, online chat using social media applications such as Twitter and Facebook or speaking with their friends on their mobile phones while watching a sport game.Platform mobility also allows producers like Warner to sell their films through this mode of digital delivery to viewers who can purchase them via iPhone apps. Viewers can choose to view their favorite movies as and when they would like, in the living room or on a bus.Thus it can be said that the resurgence of TV as a home for quality entertainment can be partly attributed to demand spawned by viewers mobile and digital era lifestyles, and their desire to be an engaged viewer kind of of being a passive one.ConclusionIn conclusion, it is apparent that digital technologies will continue to remain a dominant force in the television industry as a home for quality entertainment. TV network services providers continue to capitalize on the advancement of the digital technologies so as to explore and offer more innovative and value-add services to TV subscribers.Advan cement in the Internet or other media delivery channels like satellite, broadcast via cable, allows service providers to increase their revenue streams by offering more superior content and options and enhancing user experiences by making use of newer technology like 3D. Platform mobility remains the focus of the future research in the digital technologies in the TV industry. This is because of the ever ever-changing lifestyles and demanding needs of the younger generation for more contents and mobility.Hence, we will not see the demise of the television but rather a revolution that television plays an important part in the home for quality entertainment, through the digital technologies and it continues to provide intrinsic value in family bonding.ReferencesABC News 2012, Government releases convergence review, viewed 7 June 2014, http//www.abc.net.au/news/2012-04-30/govt-releases-convergence-review/3980316.Cosgrove, C, Schaffer, B Horlin, S 2013, Free-to-air television, PWC Outl ook Australian Entertainment Media, viewed 7 June 2014, https//outlook2013.ezimerchant.com/category31_1.htm.Connected Media World 2013, The evolution of the TV User Experience, viewed 7 June 2014, http//www.connectedmediaworld.com/NewsArticle.aspx?ArticleID=c73b0e36-43ca-4a84-93be-835f4bfe222e.Madison, K.S 2012, 2012 State of media, Chicago KSCMediaMadison, K.S 2013, 2013 State of media, Chicago KSCMediaMaurer, D, Emmanuel, R Parker, A 2013, Subscription television, PWC Outlook Australian Entertainment Media, viewed 7 June 2014, https//outlook2013.ezimerchant.com/category38_1.htm.Mundell, I 2013, Smallscreen fodder makes a big splash, Variety, viewed 2 June 2014, http//variety.com/2013/film/news/smallscreen-fare-makes-a-big-splash-1118064535/.Nielsen 2011, The cross-platform report, State of The Media, pp. 2-10.Smith, S.E. 2012, Who is HBOs Girls for?, world(prenominal) Comment, viewed 7 June 2014, http//globalcomment.com/who-is-hbos-girls-for/.Sterne, J 2012, Formatted to fit your screen, FlowTV, vol. 15, no. 5, http//flowtv.org/2012/01/formatted-to-fit-your-screen/.Tyron, C 2012, Make any room your TV room digital delivery and media mobility, Autumn, 53(3), pp. 286-300.Uniyal, D 2012, 3D Technology Shaping the future of entertainment, daybook of Mass Communication, 10(1), pp. 50-55.Venkatraman, M 2013, Consuming digital technologies and making home, Journal of Business Research, Issue 66, p. 21